How to Design a Flyer that Communicates Quickly

Does Your Business Flyer Stand up to the 6 Second Test?

Correctly optimised flyers are a fantastic, great value tool for attracting new customers; they create a strong visual impact, provide a good tangible resource and can easily be distributed in large scale.

Just be mindful that your audience will generally only spend a few seconds to glance at your flyer.  This means that to be successful your business flyer needs to win your audience’s attention and be able to communicate quickly and concisely.

See You Tube Video

Try Out the Test

- Find a test subject that is not overly familiar with your business

- Ask them to look at your flyer – but only allow them 6 seconds to do this

- Finally get them to fill in this simple check list

 

Flyer Checklist

Thinking about the flyer you have just seen:

1) Did you understand the product/service on offer?                                ​

Yes         No

2) Could you understand the benefit to you as a customer?                     

Yes         No

3) Do you understand what the flyer wanted you to do?                          

Yes         No

4) What are your overall perceptions of the business?                            

Good     Bad

5) Would you consider using this business?                                             

Yes         No

 

Flyer Examples

What to Avoid

 

What to Include

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