How to Create a Compelling Company Brochure
The most successful company brochures captures the readers interest and intrigue from the outset.
Printing effects and finishes can help you achieve just that.
Brochure Design
A good place to start is with a striking brochure design which incorporates printing techniques into the design.
Materials / Substrates
Specialist materials such as textured papers, coloured papers, translucent paper, or even a plastic cover can be used to add interest or to give the brochure an upmarket feel.
Print Finishes
With so many print finishes available it is easy to create a brochure stands outs. 3D domed badges can be added to the brochure cover, these work well to embellish the company logo. Spot UV varnish is a popular choice for adding an extra dimension, digital embossing is another technique which uses a varnish to make printed work three dimensional. The whole brochure could be cut to shape or the cut out could be featured on just the cover and shaped tabs could be used to help identify the key content. Specialist inks such as metallic or fluorescent can be used. Personalisation is another increasing popular method of increasing literature success rates. Finally a scratch off panel (like on scratch cards) could be added to the cover of the brochure encouraging user interaction.